Pen-and-Pencil-Circle

In today’s world, trustworthy information is everything. Some of my truths are listed below; they are but a fraction of what makes me a passionate, creative, and reliable fellow.

  • Storytelling: Modern storytelling has ties to ancient folklore; using those traditions to compel and persuade gives us and marketing campaigns meaning much deeper than just surface noise. We welcome tales that engulf our senses, surround us with emotion, cause us to think.
  • Food: I have loved to cook and bake since my grandmother put me on her counter while making sugar cookies, and I believe strongly that food is more than what’s on the plate; it crosses cultural barriers, drives our emotions, and colors our memories.
  • Metrics: Without meaningful measurements of process success, we cannot control our future. That said, information overload isn’t helpful either. It’s all a balancing act, and I can help you wade through the myriad of data.
  • Learning: To better serve your needs, I constantly strive to learn the latest industry standards develop methods to implement and improve upon them.
  • Equality and Equity: Everyone should have a fair chance in life to be happy, healthy, and productive. It’s simply part of who being a human is.
  • My Cat: This might sound silly, but he’s taught me discipline, love, and how to better care for others. Thank you, buddy.

Professional Skills

  • Strategic Communication
  • Health Literacy & Promotion
  • Media Planning & Training, PR
  • Writing: Technical & Marketing
  • Editing: AP, Chicago, & MLA
  • Print & Web Design
  • Branding & Logos
  • Social Media & E-Newsletters
  • Project Management
  • Photo Restoration & Retouching
  • Equity & Inclusion Advocacy

Education

Masters of Art (In Progress)

Strategic Communication
University of Missouri–Columbia

Diploma (2016)

Digital Marketing
Shaw Academy

Bachelors of Art (2003)

English Literature
University of Missouri–St. Louis

Certificate (2003)

Professional Writing
University of Missouri–St. Louis

Advanced Technology

  • WordPress & Drupal
  • CSS & HTML & SEO
  • Adobe Acrobat Pro
  • Adobe Illustrator
  • Adobe InDesign & GREP
  • Adobe Lightroom
  • Adobe Photoshop
  • MailChimp
  • SurveyMonkey
  • Microsoft Office

Advanced Training & Certifications

Incident Command System (ICS) Communication Certification

FEMA Emergency Management Institute: U.S. Department of Homeland Security

National Incident Management System (NIMS) Public Information Systems Certification

FEMA Emergency Management Institute: U.S. Department of Homeland Security

Missouri Information for Community Assessment (MICA) Data Certification

Missouri Department of Health and Senior Services (DHSS): Jefferson City, Missouri

Work History

Highlighted and Recent List

Editor, Writer, Graphic Designer, Web Designer, & Project Manager

Good Life Creative Services LLC: United States, Abroad, and Telecommuting

  • Develop strategic communication, branding, and marketing campaigns, providing advice and consultation
  • Edit patient handouts, non-fiction books, magazine features, news articles, juried journal submissions, newsletters, websites, marketing and communications collateral, sales brochures, and business correspondence
  • Design websites, books, book covers, logos, advertisements, magazines, newsletters, album artwork, brochures, flyers, stationery, business cards, annual reports, collegiate commencement programs, and wrapping paper

Strategic Communication & Marketing Director

Center for Health Policy and Missouri Health Equity Collaborative: University of Missouri: Columbia, Missouri

  • Developed and implemented strategic communication plans and marketing materials for the Center and its projects, including monthly newsletters, promotional emails and flyers, social media, and campaign building
  • Promoted the Center by pitching story ideas to the media and serving as a liaison between the media and experts
  • Provided staff with guidance in talking to the media and pitching story topics to print, radio, and television news
  • Worked with minority groups across the state to develop targeted plans that highlight their health needs to all Missourians, including citizens, policy makers, and other stakeholders — to raise their health equity
  • Conducted focus groups with community stakeholders on strengths, weaknesses, opportunities, and threats
  • Organizations include: Missouri Foundation for Health, PROMO, SAGE, Missouri HIT Assistance Center (MO HIT) (EHR help for providers), Medicaid Data Project for Department of Health and Senior Services, Healthy Community Partnership, Missouri Council for Activity & Nutrition, Casa de Salud, and OSEDA

Art Director, Graphic & Web Designer, Project Manager, & Branding Specialist

Health Communication Research Center: University of Missouri: Columbia, Missouri

  • Developed and managed brand identity, logos, and branding guidelines for the center as a whole and its partners, which included MU Extension, Department of Health and Senior Services (DHSS), American Lung Association, MU Health Care System and School of Medicine (Center for Health Policy and Missouri Health Equity Collaborative), Interdisciplinary Center for Food Security, Missouri Council for Activity and Nutrition, Missouri Department of Natural Resources, Heartland Telehealth Resource Center, and Tobaccofree Missouri
  • Designed, created, and re-imagined websites for the HCRC and its partners
  • Created expo banners, brochures, booklets, and other marketing materials for the HCRC and its partners
  • Wrote and edited news releases on health topics and designed infographics to accompany them

Vice President of Customer Service, Logo, Brochure, & MarComm Designer

LogoYes/Web.com: Nashville, Tennessee, and Telecommuting

  • Addressed customer concerns and provided consultation for better marketing, branding, and commerce plans, communicating with approximately 80 customers per day
  • Designed and wrote copy for custom logos, brochures, PowerPoint templates, and collateral pieces

I have also been …

  • Newspaper editor, copyeditor, proofreader, A1 (front) page designer, and lead features designer
  • Photo retouching and restoration artist, including for major U.S. and international magazines
  • Technical writer for CitiMortgage
  • Nonprofit communication and fundraising strategist
  • Event planner
  • Culinary journalist
  • IT director
  • Pianist for an antebellum home
  • Quiz Bowl question writer and judge