Prepared in 2004 as part of a multi-media marketing campaign, this is a small selection of my writing. Shamrock Farms is now served by companies such as Subway.
ECKOWOODs is a Canada-based flooring company. I was hired to design their brochure and write the copy for the piece as well.
I learned about hardwood flooring and sustainability as a part of the project because I wanted to make sure I understood the industry before applying pen to paper. Such research is part of my normal writing process. As I wrote, "good is never good enough."
We all see beautiful food photos everywhere, and I’m sure most wonder why that food looks so perfect in print but so very different when its actually served.
(Cover story for Sauce Magazine 2003.)
